Audible
Audiobooks aren’t books.
They’re hands-free learning.
The Challenge
Young urban professionals aren’t actively reading because they don’t consider it to fit in with their fast-paced, modern lifestyle. Audible wants to convince them that their audiobook service is a better alternative to mindless scrolling and swiping on their phones.
Audible is redefining both what reading can be and who readers are. By showing them that audiobooks simply aren’t books and don’t adhere to the same limitations and preconceptions that books do, we can help them redefine what it means to them and become proud #audiobookworms.

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