CANADIAN WOMEN’S FOUNDATION
How do we solve an invisible problem?
We learn how to see it.
THE (FE)MALE GAZE
Unfortunately, the Gender Wage Gap is largely an invisible problem, except to those experiencing it. But many women share an unspoken language of microexpressions that identify when they’re experiencing recurring discrimination or harassment – a significant factor of the issue. We just need to learn to see them and read them.
AR technology allows the public to scan billboards with their phones to learn what these
microexpressions really look like, what they mean and when they would occur.
The box includes a guide for deciphering female microexpressions and shares information on how
men can take smaller, day-to-day actions in their workplace in calling out the Gender Wage Gap.
The Gender Wage Gap Emoji set was created as a tool for women to more accurately describe
their emotions, facial expressions and reactions when dealing with inequity in the workplace.
Music: "Mystery" by Boxed In