COLGATE
SMILE BACK.
WIN BIG.
COLGATE x JUST FOR LAUGHS
Just For Laughs brings laughter & smiles to millions across Canada every year. Who better for Colgate to partner with to give people even more reasons to smile? And reward them big for it while they’re at it.
Posters were placed in downtown Toronto encouraging people to smile back at our Colgate Smile Staff during the Just For Laughs street festival in September. Festivalgoers who shared a smile and a chat with a member of the Smile Staff were given samples, coupons and were entered to win tickets for a JFL show that weekend.
Mirror decals cracking a couple jokes popped up in comedy club bathrooms so fans attending festival shows could join in on the fun.
